Best 15 Digital Marketing Strategy For Furniture Company
Furniture businesses need a strong digital marketing plan to succeed in the ever-changing furniture market, where customers are increasingly using internet resources for research and shopping. When it comes to connecting and interacting with target audiences, building brand awareness, and eventually increasing revenue, digital marketing is unmatched. In order to thrive in the current digital-first industry, furniture companies must have a thorough digital marketing plan.
Businesses may increase their reach, interact with their audience, and promote sustainable growth by comprehending the market environment, establishing clear goals, and utilising a variety of strategies like SEO, content marketing, social media marketing, and email marketing. Furniture companies should invest in a systematic and results-driven digital marketing approach now that more and more consumers are making their furniture purchases online.
Now let's look at the significance of digital marketing strategy for furniture company
For furniture businesses, digital marketing is more than simply a useful tool—it's an essential part of their business plan. Furniture firms can drive development, enhance brand awareness, and remain ahead of the competition in today's digital-first market by utilising the power of digital platforms to expand reach, target audiences, monitor results, and engage customers.
For a furniture company digital marketing is essential for a number of reasons, all of which support the company's overall success and expansion:
Consumer Behavior has Changed substantially in Recent Years: Consumer behaviour has evolved substantially in the direction of digital platforms. The number of consumers researching things, comparing pricing, and making purchases online is growing. With consumers sometimes preferring to browse online before visiting physical stores or completing a purchase, this trend is especially noteworthy in the furniture business. Furniture manufacturers can take advantage of this shift in consumer behaviour by meeting them where they are through the use of digital marketing platforms.
Increased Audience: Compared to traditional marketing strategies, digital marketing strategy for furniture company gives access to a far larger audience. Businesses can communicate with prospective clients via email, social media, search engines, and display ads, regardless of where they are in the world. Furniture manufacturers can now access markets that might not have been available to them in the past, creating new growth potential.
Targeted Advertising: One of the main benefits of digital marketing is its ability to precisely target particular audiences. Digital marketing strategy for furniture company, in contrast to traditional advertising tactics, enables businesses to target people based on attributes like age, gender, location, interests, and online behaviour. By delivering marketing messages to the most relevant audience segments, this focused strategy increases the chance of engagement and conversion.
Measurable Outcomes: Digital marketing presents unmatched chances for analysis and measurement. Digital marketing offers comprehensive insights into campaign performance in real-time, in contrast to traditional advertising, which can be challenging to track and measure. Digital marketing for furniture business may monitor important metrics like website traffic, conversion rates, click-through rates, and return on investment (ROI) with the use of tools like Google Analytics. Furniture digital marketing may maximise the success of their marketing efforts by using this data-driven strategy to determine what is performing effectively and what needs improvement.
Cost-Effectiveness: Compared to traditional marketing strategies, digital marketing for furniture business can be far more affordable. Companies can set their own budgets and only pay for ads that people click on or see when using digital advertising platforms like Google Ads and Facebook Ads. With this pay-per-click (PPC) strategy, businesses only pay for real results, ensuring that marketing budgets are spent effectively. Furthermore, social media marketing, content marketing, and search engine optimization (SEO) are just a few of the many free or inexpensive tools and strategies that are available in the field of digital marketing. These strategies can be quite successful in generating leads and increasing traffic without breaking the bank.
Engagement and Brand Building: Digital marketing offers effective tools for engagement and brand building. Furniture digital marketing may display their items, engage with customers, and create communities around their brand by using social media sites like Facebook, Pinterest, and Instagram. Customer loyalty and a sense of connection can be fostered through engaging material, such as design inspiration, how-to instructions, and user-generated content, which encourages repeat business and referrals.
Adaptability and Agility: It's critical to be able to quickly adjust to shifting consumer tastes and trends in the fast-paced digital world of today. With the unmatched flexibility and agility that provides digital marketing strategy for furniture company can instantly modify their strategy in response to customer feedback and data insights. Digital marketing helps businesses remain flexible and competitive in a constantly changing market by helping them with tasks like launching new advertising campaigns, testing alternative messaging, and improving the content of their websites.
15 Essential Digital Marketing Strategy for Furniture Business
The Digital marketing for furniture business has somewhat adapted to the IT and social media revolutions, but in reality, no company can expand without at least having an online presence and using e-business technologies to facilitate end users' purchases of goods and services.
1. Pay attention to keyword analysis and website optimization
Concentrating on improving your SEO through keyword research and website optimizations is arguably one of the best strategies to increase website traffic. Words or phrases that individuals employ as search terms are known as keywords.
Google knows to send users who are searching for what you have to offer to your website when you know what keywords you are ranking for, what keywords you want to start ranking higher for, and you execute them through website improvements.
Let's take the scenario where you offer toss pillows. It will be much simpler for Google to show your website as an option when people go looking for a new pillow for their house if you know what keywords you're ranking for that apply to those throws and you use those keywords in your category and product pages.
- HubSpot reports that 61% of marketers rank their organic presence and enhancing SEO as their top inbound marketing priorities. To do digital marketing for furniture business, thorough keyword research is essential.
- Long-tail keywords, or those with three or more words, have a 3-5% greater conversion rate than head keywords, or keywords with one or two words, according to a Backlinko study.
- According to SEMrush, 50% of search inquiries consist of four words or more, underscoring the significance of focusing on precise, long-tail keywords.
- According to Google's research, if a web page takes longer than three seconds to load, 53% of mobile site users would abandon the site. As a result, decreasing bounce rates requires optimising website speed.
- A research conducted by Akamai found that 40% of users will leave a website that takes more than three seconds to open, while 47% of users anticipate a web page to load in two seconds or less.
- Conversion Rate Optimization (CRO) is essential to increasing the efficacy of your website. VentureBeat reports that using CRO tools increases conversions by 223% on average for businesses.
1. Pay attention to keyword analysis and website optimization
Concentrating on improving your SEO through keyword research and website optimizations is arguably one of the best strategies to increase website traffic. Words or phrases that individuals employ as search terms are known as keywords.
Google knows to send users who are searching for what you have to offer to your website when you know what keywords you are ranking for, what keywords you want to start ranking higher for, and you execute them through website improvements.
Let's take the scenario where you offer toss pillows. It will be much simpler for Google to show your website as an option when people go looking for a new pillow for their house if you know what keywords you're ranking for that apply to those throws and you use those keywords in your category and product pages.
- HubSpot reports that 61% of marketers rank increasing their organic presence and enhancing SEO as their top inbound marketing priorities. To do digital marketing for furniture business, thorough keyword research is essential.
- Long-tail keywords, or those with three or more words, have a 3-5% greater conversion rate than head keywords, or keywords with one or two words, according to a Backlinko study.
- According to SEMrush, 50% of search inquiries consist of four words or more, underscoring the significance of focusing on precise, long-tail keywords.
- According to Google's research, if a web page takes longer than three seconds to load, 53% of mobile site users would abandon the site. As a result, decreasing bounce rates requires optimising website speed.
- A research conducted by Akamai found that 40% of users will leave a website that takes more than three seconds to open, while 47% of users anticipate a web page to load in two seconds or less.
- Conversion Rate Optimization (CRO) is essential to increasing the efficacy of your website. VentureBeat reports that using CRO tools increases conversions by 223% on average for businesses.
2. Maintain a regular, high-quality blog to inform and cultivate prospective clients
Although almost all eCommerce companies have blogs, not everyone makes the most of them. Posting amusing stories and anecdotes or discussing enjoyable films and TV episodes you've recently seen may sound like entertaining, but this isn't the greatest way to use the site.
You're getting the most out of your blog when you publish content on a regular basis that can inform and engage potential clients. This is how it will benefit you the most.
Remember that higher priced commodities usually have a longer sales cycle, so content marketing will be essential to attracting and retaining potential clients. A blog post that addresses and responds to any queries they might have regarding the product is an excellent place to start for this nurturing process.
- The Content Marketing Institute claims that for 62% less money, content marketing produces three times as many leads as traditional outbound marketing.
- According to HubSpot, businesses who blog get 97% more backlinks to their website, which can raise organic traffic and search engine results.
- According to a DemandGen survey, 47% of consumers looked through three to five pieces of material before contacting a salesperson.
- A study by Edelman Trust Barometer found that 63% of consumers are more likely to believe the opinions of influencers about a brand than the firm's own statements. This underscores the significance of obtaining third-party validation through high-quality content.
- According to Backlinko, businesses with blogs have 434% more indexed pages than those without, which improves their visibility in search engine rankings.
- Websites with blogs have 434% more indexed pages than those without, according to SEMrush. This can greatly increase the website's exposure in organic searches and increase visitors.
3. Promote collection advertising on Facebook and Instagram
When used well, Facebook advertisements can be a very profitable investment. For furniture digital marketing, collection advertising is among the most effective ad formats available. Collection ads are essentially formatted with four smaller photos below and one larger image above. The opportunity to visit the website and explore the entire collection in detail are presented to the viewer when clicking on the advertisement.
Collection advertisements are better for a few reasons. One is that it saves the customer many steps by sending them directly to the product page or website. Another is that, because they're pursuing a wide range of items in the collection, they get a decent notion of the variety of products you have to offer. Because product catalogues are used to generate collection advertising, Facebook is constantly looking to optimise which products work best to display in the collection. The performance of your ads as a whole will benefit from this heightened emphasis on optimization.
- Facebook claims that as compared to single video advertisements, Collection ads have a 17% greater click-through rate.
- Instagram has the potential to be a shopping and discovery tool for digital marketing for furniture business, as reported by 60% of users who use the platform to find new products.
- Facebook Collection advertisements had a 6.9% higher conversion rate than other ad styles on the site, according to a Kenshoo analysis.
- According to Facebook, Collection advertisements are more cost-effective for generating conversions than other ad formats, with a 10% reduced cost per acquisition (CPA).
- According to Facebook, 70% of consumers use Instagram to find products, which makes it a useful channel for furniture product placement through Collection advertisements.
- 91% of Facebook users access the social media site using mobile devices, as reported by Statista. This underscores the significance of mobile-optimised ad formats, such as Collection advertisements, in reaching and interacting with prospective consumers.
4. Utilise Pinterest's Rich Pins effectively
For many years, people who love furniture digital marketing have turned to Pinterest. You should therefore incorporate it into your digital marketing strategy for furniture company. Make sure you're utilising rich pins effectively as you're planning how to use Pinterest to your advantage.
A rich pin on Pinterest offers far more than a typical pin, which only consists of an image and some text. The purchasing procedure can be made a lot simpler by adding extras like a button that links to your website, pricing, your company name, a brief description, and an image. We cannot emphasise enough how crucial it is that you dedicate yourself to Pinterest. The work is worthwhile.
- According to Pinterest, Pins with prices receive 36% more likes than Pins without prices, suggesting that consumers are more interested in content that has a price.
- According to a Pinterest study, click-through rates on Pins containing product details were 70% greater than those without.
- 83% of Pinterest users report having bought anything after coming across content on the social media site.
- With more than 400 million active users each month, Pinterest offers furniture companies a sizable and very interested audience to display their goods.
5. Use video footage to provide prospective buyers a close-up, personal look at the goods
There aren't many more effective ways to convey as much information as possible about your items than using video material. Your digital marketing strategy for your furniture business must include video material in addition to high-quality video content that appeals to your target audience.
Take advantage of this to provide your audience with a deeper grasp of your items and the functions they may fulfill. Present them in various contexts and with various displays. Make use of it to give a brief introduction to yourself and build a stronger rapport with your audience. You should invest some time in it, whether you're using the videos for Facebook ads or to include them into your website. It will be worthwhile.
- According to Social Media Today, video postings on Facebook and Instagram receive 12 times as many shares as text and image posts combined. This suggests that video content has a significant potential for interaction.
- According to Wyzowl's State of Video Marketing survey, 84% of consumers say that watching a brand's video has persuaded them to purchase a good or service.
- 73% of consumers are more likely to buy a product or service after watching films that explain it, per a survey by Animoto.
- According to a Google survey, 68% of YouTube viewers watch videos to aid in their decision-making. Digital marketing strategy for furniture company may better communicate the dimensions, features, and design of their products to prospective buyers by using video content.
- Online videos are expected to account for over 82% of all consumer internet traffic by 2022, according to a Cisco study, demonstrating the increasing acceptance and potency of video content in swaying consumer decisions.
- Video content is readily available and consumable on mobile devices, which is contributing to the growing popularity of smartphones. According to Cisco's Visual Networking Index, 77% of all mobile traffic will consist of video by 2023.
6. Utilise augmented reality technologies to provide prospective buyers with 3D images of the product in specific settings
Having an eCommerce business may be quite difficult because most, if not all, of your customers shop online without ever seeing the products in person. Using an augmented reality toolto display how the products seem in various environments is one way to solve this problem.
Although this is a good alternative for many different kinds of businesses, furniture digital marketing can benefit most from it. Give your customers a clearer understanding of the products' dimensions and size so they can visualise them in their homes.
It boils down to this: Creating a remarkable shopping experience is one of the most important ways to differentiate yourself from the competition, and augmented reality tools are a terrific way to do that.
7. To increase conversion rates, run A/B tests on landing pages
You should use landing pages if your company is conducting any form of advertising, whether it's on Google or social media. Furthermore, you should confirm that they are generating conversions. Here's when A/B testing is useful.
You can test several iterations of a landing page with A/B testing to determine which one ultimately performs the best for you. It's a fantastic chance to learn more about your target market's preferences and the kinds of things you should stay away from.
Remember that you must allow enough time for accurate results while conducting A/B testing. To get a decent indication of how things went, let it run for about a month before ending it.
8. Remarket on all platforms and everywhere
I would discuss the importance of both remarketing campaigns and campaigns to drive conversion in order to cultivate potential customers. Everyone has experienced this: a user visits the website, adds an item to their cart, and then vanishes. How do you get them to return to the website and finish the transaction? Remarketing campaigns, in two words.
Remarketing campaigns are a great way to nurture potential customers as they let you show ads to people who have left your website without making a purchase. Conversion-focused campaigns are just as vital, and your digital marketing for furniture business should prioritise both.
9. Conduct a social competition
You are familiar with the social competitions I refer to. the ones where entering requires tagging a specific number of friends and following the account, like the image. They are widely used on social media, and rightfully so—they are effective.
Organising competitions of this nature is a terrific method to increase your target market's following. It encourages your existing followers to tell others about the competition and to check out your account, which increases the likelihood that people will visit your website and become converts. Moreover, holding a contest on your social media accounts is very simple. That makes it seem like a worthwhile thing to give away some free product to one person, doesn't it?
10. Offer discounts to email newsletter subscribers in order to collect emails
A discount is difficult to refuse, especially when all you have to do to redeem it is provide your email address. You can benefit from using a pop-up box on your homepage that requests visitors' email addresses in exchange for a discount in a number of ways.
This is a simple approach to expand your email newsletter list, to start with. They must be searching for something you have to offer if they are on your website. A digital marketing for furniture business is to maintain interest, keep your business in front of mind, and build a stronger relationship with them to keep them coming back is to get them on an email list. Not only that, but the discount they receive might be the final incentive for them to buy that item. Thus, everyone wins.
11. Construct engaging and beneficial email workflows for prospective clients and subscribers
Speaking of email, there is a lot of opportunity for growth in your eCommerce business when you leverage this channel. As we previously discussed in our blog section, you should produce educational content that strengthens your audience connection. A great way to do this is with email.
Make processes targeted at attracting new clients and subscribers. Make them instructive. Include CTAs. Provide several links to the pages of your products and categories. Make the most of this chance to establish a connection with your audience.
When producing content, it's a good idea to keep in mind the goals that your target audience has for your offerings. Utilise email marketing to respond to this query and offer suggestions.
12. Invest time in writing thorough product descriptions
Product descriptions are among the most important pieces of content you can write for your website. This is your chance to market yourself effectively. Talk to them as much as possible. Give specifics. Here is where consumers will decide whether or not the purchase is truly worthwhile.
People can also look up answers to their queries in the product description. You should also include details like dimensions, weight, available colours, and maintenance guidelines in light of this. Find out what information other companies in your industry are offering by conducting some research, then follow suit.
The truth is that you want to make it as simple as you can for your clients to locate the answers to their inquiries. To do so, use the product descriptions.
13. Make use of social proof to reassure prospective buyers about your offerings
People are looking for proof that your business is reliable, and utilising social proof to demonstrate that to them is a surefire way to win them over to your brand and your offerings. Providing them with a simple way to see that other people have had good experiences with your company will be crucial to your success.
To let website visitors know how other people have liked the product, include customer reviews on your product pages. Request that clients post photos of their purchases to Facebook and Instagram, and then post those pi
14. Create and implement chatbots to assist with frequently asked questions and encourage prospective buyers to make a purchase
When managing your company and interacting with clients, you'll soon discover that certain questions have repeatable answers. Which shipping options do you offer? What is your policy for returns? similar things.
It's a good idea to set up a chatbot to assist in promptly answering these frequently asked questions and guiding customers toward a purchase. Making it as easy as possible for people to find your website and swiftly find the information they need to convert should be your ultimate goal when it comes to digital marketing.
15. Employ guest blogging as a way to inform and familiarise other audiences with your brand
Building and maintaining your own blog is undoubtedly worthwhile. But it's also a good idea to give guest blogging a shot. This is a fantastic method of reaching new audiences and organically introducing them to your products and brand.
Seek out chances to benefit from guest blogging within or related to your field of expertise. If you sell furniture, for instance, look for businesses that sell home furnishings or possibly remodelling businesses. Think about the kinds of businesses that yours serves, and explore your options for guest blogging.
Ultimately, your goal should be to attract the proper kind of visitors to your website, and guest blogging can greatly assist with that goal. Digital marketing strategy for furniture company does not need to be a daunting undertaking. Start using these pointers as a springboard to propel your digital marketing plan and begin producing greater revenue for your furniture digital marketing.
Conclusion
We hope that the above listed digital marketing strategy for furniture company will help your business grow & succeed. We provide full-service digital marketing solutions including SEO, SMM, content creation, mobile app development, and website building. We are the best digital marketing agency in coimbatore. We have assisted a lot of top companies in a variety of different industries in becoming more visible online. So in-case if you need any of the above requirements, feel free to contact us. F
John Click
Digital Marketer | SEO Copywriter | Content Strategist
Experienced digital marketer with a proven track record in creating compelling content that not only engages audiences but also drives conversions and enhances SEO visibility. My expertise extends beyond marketing strategy to crafting persuasive narratives that resonate with your target audience. I combine data-driven strategies with captivating writing to deliver measurable results, ensuring your brand shines in the digital landscape.