10 Reasons Explainer Videos Drive Business Success in 2024

Getting your target audience to pay attention is harder than ever in the fast-paced world of modern business. The Explainer video for business is one of the many marketing techniques that are particularly useful for clearly and concisely communicating complicated ideas. Why, therefore, is an explainer video necessary for your company? Let us explore the strong arguments and advantages that render explainer videos a crucial tool for companies hoping to succeed in a cutthroat marketplace.

Seth Godin "Marketing is no longer about the stuff you make, but about the stories you tell. An explainer video is a powerful tool to tell your brand's story in a way that connects with your audience."

An Explainer Video: What Is It?

An Explainer video is a short film or animated video clip that outlines the philosophies of a brand. It became well-known in 2007 when it provided insight into how Twitter, a social media platform, functions. Making explainer animation movies for your business can assist provide your clients with a clearer picture of your service or product by providing more depth and scope than can be achieved with standard writing. These videos also combine the power of both visual and audio sensory perceptions.

You can get assistance from Clickbox Agency, an animated explainer video company in India, in producing captivating Whiteboard Animation & Explainer Videos for your organization.

Having established your understanding of explainer videos, let's examine the benefits they can offer your company.

How Do Different Types of Explainer Videos Impact Customer Engagement?

As businesses increasingly turn to marketing videos for business to enhance their outreach, understanding the various types of explainer videos can help you choose the right one for your needs. Let’s explore the most common types of explainer videos and how they contribute to successful video marketing.

1. Animated Explainer Videos

Animated explainer videos are one of the most popular formats. They use engaging visuals and motion graphics to explain concepts simply and entertainingly. These videos are ideal for businesses looking to create memorable content that resonates with a wide audience.

2. Whiteboard Animation Videos

Whiteboard animation videos mimic the process of someone drawing on a whiteboard. This style is excellent for educational content, where step-by-step explanations are necessary. It’s a great tool for businesses that want to deliver detailed information while keeping the viewer's attention.

3. Live-Action Explainer Videos

Live-action videos feature real people and real settings. This format works well for companies looking to establish a personal connection with their audience. It's especially effective for showcasing physical products or services, as it allows potential customers to see the offering in action.

4. Motion Graphics Videos

Motion graphics videos combine graphic design and animation to create visually compelling content. They are perfect for businesses that need to explain data-driven or abstract concepts in a way that is easy to understand and visually engaging.

5. 3D Animated Explainer Videos

For businesses dealing with complex products or services, 3D animated explainer videos offer a detailed and immersive experience. They allow for high-quality visuals that can showcase intricate details, making them ideal for industries like tech, engineering, and architecture.

6. Screencast Videos

Screencast videos are recordings of a computer screen and are often used for tutorials or software demos. This type of video is ideal for businesses that offer digital products or services and want to provide a clear, step-by-step guide for users.

7. 2D Explainer Videos

2D explainer videos use flat, two-dimensional animations to convey information simply and engagingly. This style is perfect for breaking down complex ideas into easy-to-understand visuals. It’s a great option for businesses that want to present their message clearly and effectively while keeping the viewer's attention throughout.

In What Ways Can An Explainer Video Boost Customer Engagement?

With good cause, explainer videos have grown to be a vital component of digital marketing tactics. Why your company requires an explanatory video is as follows:

1. Increased Engagement

Video dominates content on social media platforms of all kinds. There are a lot more marketing videos for business on Facebook, Instagram, Twitter, and other social media platforms than there are blogs. Uploading a video to the internet allows people to share it, which can have a big impact on your business, particularly if it becomes viral. HubSpot reports that 92% of mobile video viewers share videos, indicating how widely popular they are. Furthermore, there are 4 billion views on YouTube alone every day—video is incredibly popular, and your company needs to be a part of it. Continue reading if the seeming demand isn't enough to convince you!

2. Higher Conversion Rates

It is well known that an explainer video for business greatly increases conversion rates. They assist potential clients in making educated selections by succinctly describing the features and advantages of your good or service. Research indicates that the presence of an explanation video on a landing page might result in an 89% boost in conversions.

3. ROI is Measurable with Video

To monitor video success and assess whether your investment was worthwhile, there are a variety of measures available. Spoiler alert: most likely, it was. To monitor your efforts and investment, websites such as Wistia and YouTube offer tools to track attributes like shares, unique views, likes, and so on. By monitoring analytics and creating strategic goals, you can determine your video's return on investment (ROI). Remember that 64% of users are more inclined to make an online purchase after seeing a video. Visualizing the value of marketing videos for business is made evident by the ease with which you can compute your ROI and success using video data.

4. Enhances Search Engine Optimization

Firstly, content produced by an animated explainer video company conveys things more clearly than any other media. With these films, you have greater freedom to narrate a tale, give instances of real-life lifestyles that people can relate to, and provide meaningful background. The average visitor would thus spend more time viewing videos on your website than reading a blog post that is four thousand words long.

Second, when viewers click through and spend time watching videos on your website, you get better click-through rates and more dwell time (i.e., time spent on your website). These are reliable signs that consumers like the high-quality material on your website and are willing to spend time on it. Two of the most reliable quality indicators that Google takes into account when ranking websites on the SERP are the click-through rate and dwell duration.

Because video gives users a better answer to their search query, Google loves it and gives it priority in the SERP. Because of this, a page containing video content has a higher chance of appearing in the SERP than one without. For example, video content ranks highly in search engines and is 50 times more likely than text to show on the first page.

5. Video Reaches Audiences Where They Are Most

Most mobile devices, including smartphones, are designed to be the best for watching videos. The majority of mobile users share video content with their pals, and many use their phones for extended periods. Reaching your audience where they spend their time is a terrific approach to connecting with them through marketing videos for businesses that are mobile-friendly. Every video you produce must be watchable on mobile devices, as your clients are always on their phones.

6. Conveys the Story of Your Company

An explainer video for business will not only assist your target audience in seeing the benefits of your product and boost sales, but it will also help establish your company's brand, which will attract potential customers.

The characters, plot, and animations in your film come together to form an impression that gives potential customers a distinctive way to picture your business. You'll stand out from the competition and increase brand awareness by doing this.

Your prospects will have a distinct perception of your brand that they can quickly distinguish from rival companies.

Nike and Adidas are two firms that excel in this area. Because of their distinctive brand identities, these are the top brands that immediately spring to mind when we think about sportswear and jerseys.

7. An Increase in Website Visits

According to Superkrush, 74% of all internet traffic in 2017 will be video. The most effective way to drive visitors to a website is through marketing videos for businesses. To boost online traffic, startups must post a video on their landing page.

Trending viral videos are a great resource for new and expanding businesses. While there is no secret to creating viral films, only exceptional videos have the potential to go viral and promote your company extensively.

8. Explainer Videos Are Cost-Effective

There is no need to go overboard with your marketing budget to create an explainer video for business. Thanks to modern technology, even a small budget may produce professionally shot videos of excellent quality. Hiring an animated explainer video company also gives you the peace of mind that your finished product will be an excellent representation of your business and its values. This will set your brand apart from the competition, thus it's crucial…

9. Explainer Videos Help You Stand Out From Your Competitors

Even if they ought to, hardly anyone is currently doing explainer videos for business. Not only will you stay ahead of the competition with explainer films posted on YouTube and other video platforms, but your site will also rank higher in search engines, making it easier for customers to discover you before they find your competitors.

10. Explainer Videos Are Great For Mobile Marketing

Mobile video viewing is popular among consumers, and many mobile buyers use it to learn about new products. You can increase brand recognition and engage your target audience around the clock with an explainer video for business optimized for mobile viewing. Partnering with an animated explainer video company can help ensure your videos are designed to maximize engagement and reach.

Create Your First Animated Explainer Video Today!

It's time to include explainer films in your marketing mix now that you know why they work so well. There are many ways to accomplish this, such as using social media and video platforms or putting them on your website and landing pages.

Collaborating with Clickbox Agency, an animated explainer video company, is an additional beneficial approach as they can assist you not only in producing a superior video but also in selecting the ideal channels to display your movies on for maximum impact. The Clickbox Agency possess the expertise and understanding to accurately pinpoint your target audience and the channels they are likely to watch the most. They can also translate complex ideas and solutions into a video format that is easier for your audience to understand.

Explainer films have the potential to have a significant influence over time, provided that they are developed appropriately and professionally and are posted where they would be most helpful.